Samantha Hyam Coaching & Consulting

I’m Sam, founder of The Secure Identity Standard™. I help high-achieving women to stop emotionally over-functioning in love, family, and friendships and finally feel secure, seen, and emotionally calm without shrinking themselves or proving their worth.

My work isn’t about helping women regulate to tolerate crumbs. It’s about identity-level power: becoming the emotional standard in every relationship they enter.

After spending years trapped in survival roles — from single motherhood to recovering from toxic, emotionally unsafe relationships — I rewrote my entire identity.

Today, I guide women to do the same through a blend of nervous system recalibration, emotional mastery, and identity rewiring. My clients don’t just learn how to date better, set boundaries, or communicate, they become the version of themselves who is the standard.

Recognised for my unparalleled expertise in guiding and empowering women, after spending over a decade in the emotional wellness and mindset niche, I believe that to truly empower women, they must be equipped not just with the skills but with a secure identity too.