Fjällräven International AB

We want more people to spend time outdoors

Encouraging more people to get out and experience outdoor life has always been close to our hearts here at Fjällräven. It was a love for nature that started the company and many of our co-workers spend as much time as possible in the outdoors. Our hope and ambition is that future generations will be able to enjoy nature in the same way as we can today.

Fjällräven Classic was held for the first time in 2005 in Sweden with the objective of enticing out more hikers into the mountains in safe conditions. An equally important objective is to let more people experience the magnificent environment and see the connection between nature and conservation.