The Scottish Alternative Music Awards (SAMA) recognises the best new Scottish music, shining a spotlight across an eclectic range of contemporary music genres.

Throughout the year, SAMA also host key events including a two-day music festival in Paisley, Scottish Showcase at Liverpool Sound City, plus host PITCH - Scotland’s conference of hip hop and underground culture. SAMA also delivers international showcases at SXSW London, New Skool Rules, Pro Weekend Fest, CRANIUM, and FOCUS Wales, supporting Scottish artists on a global stage.

Now in its 16th year, SAMA has championed a diverse roster of award-winning talent, including Brògeal, Bemz, Taahliah, Hannah Laing, AISHA, The Snuts, Gerry Cinnamon, and Theo Bleak.

The 2025 SAMA ceremony will take place in November in Glasgow.

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