Eventbrite

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Organizing an event

Using Eventbrite to maintain healthy email practices

It’s important to keep healthy email habits. To help, Eventbrite asks your attendees to agree to marketing. Users can unsubscribe from emails at any time. Eventbrite automatically removes unsubscribed users from your emails. Be sure to follow all applicable laws in your region.

In this article

  • 1. What to know before you get started
  • 2. View attendees who agreed to marketing
  • 3. View unsubscribed users
  • 4. When email limits are added
  • 5. Check your local data protection laws for guidance in your location.

1. What to know before you get started

By default, you can send up to 250 promotional emails per day. Follow good email behavior to keep that limit. Good email behavior includes:

  • Complying with all applicable laws in your region

  • Only emailing people who give you permission

  • Honoring all unsubscribe notices

2. View attendees who agreed to marketing

To view attendees who agreed to your marketing during registration:

  1. Go to Marketing in your account.

  2. Click “Email campaigns”.

  3. Click “Subscriber list”.

  4. Select “Purchasers”.

When you create an email campaign, send it to “Purchasers” to email these attendees.

3. View unsubscribed users

When attendees click “Unsubscribe”, Eventbrite removes them from future emails. To review who has unsubscribed from your emails:

  1. Go to Marketing in your account.

  2. Click “Email campaigns”.

  3. Click “Subscriber list”.

  4. Select “Unsubscribed users” to see users who unsubscribed.

4. When email limits are added

Eventbrite’s Trust & Safety team may limit the amount of emails you can send if they detect poor sending habits. The Trust & Safety team reviews:

  • Sending statistics: the bounce, complaint, unsubscribe and blocked address rates

  • Volume sent: amount of sent emails per week or month

  • Email content: whether the content is age appropriate and relevant to the event

If the Trust & Safety team places a limit on your account, review your email campaigns.

Make sure you are following best practices. The Trust & Safety team may restore these privileges if they see improvement. Reply to the notification email if you have questions or need more help. If your email privileges are removed, use Mailchimp or EventKingdom to send out email marketing.

5. Check your local data protection laws for guidance in your location.

Here are a few helpful links from various jurisdictions:

Still have questions?