Help Centre
Create Instagram Stories ads
Stories capture an impromptu, authentic quality, inviting your followers to participate in a moment or an experience — and your Stories ads should feel that way. Facebook makes it easy to convert Facebook feed ads into Stories ads but we do not recommend this approach when leveraging any of our Growth Playbooks. Using ad creative tailored to Stories will yield better results. Also, keep the screen experience in mind when creating Instagram Stories ads (use vertical orientation).
In this article
- Requirements and recommendations
- What makes a good Instagram Story Ad
Requirements and recommendations
To create ad creative specifically formatted for Stories, you'll have to use an app outside of Facebook. A wide variety of simple (and free) design apps exist to help you quickly create high-quality visuals, like Canva and Vimeo Create.
TIP: Here are some tips on utilizing the built-in Canva integration to create engaging image assets.
Below are the requirements and recommendations for Instagram Stories Ads.
Image
Recommended resolution: 1,080 x 1,920 pixels
Maximum duration: 5 secs (Images are shown for five seconds by default)
Maximum file size: 30 MB
Supported image types: .jpg, .png
Video
Recommended resolution: 1,080 x 1,920 pixels
Recommended duration: 10-15 seconds
Maximum file size: 4 GB
Supported video types: .mp4, .mov
Video orientation: vertical video (formatted for Instagram Stories)
Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan
Audio quality: Stereo AAC audio compression at 128kbps+
Sound: Optional but highly recommended
TIP: Videos with sound or music hold attention 5x longer than still images. To maximize the power of our Growth Playbooks, use video with sound.
What makes a good Instagram Story Ad
Designing a powerful ad isn’t difficult, but it does require thought, care, and a strong sense of the potential viewer. These elements are critical for leveraging our Growth Playbooks:
Promoting | Include |
Spotify | Artist and song title Spotify logo (optional) Video with music "Swipe up" copy encouraging people to take action |
Instagram username Instagram logo (optional) For music artists, use video with music "Swipe up" copy inspiring people to follow | |
YouTube | YouTube channel or artist name YouTube logo Video title "Swipe up" copy informing people to subscribe for more |