IWIB4AI Talk at Berghs "Marketing and Content in the Age of AI – Legal and Ethical Considerations"
The rise of generative AI is transforming how brands create and distribute content—but it also raises pressing legal and ethical questions. Join us for a thought-provoking panel hosted by International WoMenX in Business for Ethical AI (IWIB4AI), in collaboration with Synch Law Firm and Berghs School of Communication.
Topics we'll discuss:
- Legal risks and rights around AI-generated content
- Ethical boundaries in automated marketing
- Practical strategies for marketers, creatives, and brands
- Building trust and accountability in AI-driven campaigns
This engaging session will be moderated by Marie Alani, Head of Faculty at Berghs, and brings together legal experts and creative leaders to explore how businesses can harness AI in marketing while staying aligned with transparency, fairness, and intellectual property rights.
Program
16:30-17:00 mingle & networking
17:00-17:45 panel discussion and Q&A
17:45-18:30 after work mingle
Featured Panelists
My Janse, Lawyer, Synch. A specialist in marketing, trademark, and copyright law, My Janse has over seven years of experience guiding clients through the legal complexities of content creation, from initial ideas to litigation. Her insights are essential for understanding how legal frameworks must evolve alongside AI technologies.
Lisa Kruse, Founder & CEO, Holy Comms. Lisa is the founder of the Nordics’ first full-scale Marketing as a Service (MaaS) agency. She has grown Holy Comms into a team of 40, supporting over 90 clients across industries. With a Bachelor's degree in Rhetorics and a background in sales and marketing, she has scaled Holy Comms from a one-woman company into a 40-person team delivering subscription-based marketing support to 90+ clients across industries, from kombucha and candy to law firms and B2B SaaS, Lisa is now navigating how AI fits into this evolving landscape.
Hosted by International WoMenX in Business for Ethical AI (IWIB4AI) Think-Tank, in partnership with Synch Law Firm and Berghs School of Communication.
Welcome!
