Welcome to Going Global – Germany Session with Ideon Science Park and Ideon Innovation.

During this morning program, you will get a 5 step guide on how to enter the German market.

Take the right steps with guidance from companies and organizations with experience in the German market.

How do I start? Entrepreneurs will share their stories.

The panel of experts: Testimonials, Tysk-Svenska Handelskammaren, Business Sweden, EKN and Exportcentrum Skåne.

Read all about the Going Global Project here!

PROGRAM 09.00 – 11.00

08.45 The digital doors open

09.00 Welcome!

09.05 – 09.25 Good to know about the German market.

The panel of experts will share their knowledge, experience, and tip.

• What is typical of the German market?

• Where is the best market potential?

09.25 – 09.40 Testimonial – Modelon

Jonas Eborn, CFO, Modelon

Modelon has many years experience in the German market. Their business in Germany started with a partnership in Lund, grew with a local part-owned subsidiary in Munich and today consists of a 100% owned subsidiary with offices in Munich and Hamburg.

09.40 – 10.00 How to do business with a German.

The panel of experts will share their experience and tip.

• What does the German consumer think?

• What cultural differences do I have to take into account?

10-00 – 10.15 Testimonial – Suntribe

Julia Beyer, CEO & Co-founder Suntribe AB

Young startup company with a strong focus on internationalization. How successful are they on the German Market? Julia will share their experience.

10.15 – 10.25 EKN-insuring the risk of not being paid in export transactions.

Marcus Nilsson, Senior Underwriter, EKN.

Marcus will give you som concrete examples of how they can help when establishing in export markets.

10.25 – 10.35 Important to know about legal aspects.

The panel of experts will share their experience and tip.

• What about legal aspects?

• How do I find business partners?

10.35 – 10.50 Testimonial – Bo Unéus

Bo is owner of Hügoth AB and is living part-time in Berlin. Bo will talk about

the importance of network and to find the right business partners.

10.50 – 11.00 Wrap up and the best take-aways from this webinar

SPEAKERS

Moderator: Luzia Buchmann, Manager Sustainable Business Development, Synge

Three years ago, Luzia moved from her home country Germany to the Öresund region to do her Master’s in Sustainability Management. After her studies, she worked as a community builder for Malmö Startups and then joined the startup Radinn to develop the company’s sustainability strategy. She now works as a consultant in sustainability & business development for the social enterprise Synge AB and is involved in joint consulting projects with Ideon Open. In the past, Luzia supported German government organizations in facilitating international trade, namely the AHK in Peru and the development project Import Promotion Desk.

Katrin Karus, Project leader for Market Entry & Business Development, Tysk-Svenska Handelskammaren

In my job, I support your company to establish itself in Germany. I can help with establishment advice, which includes compiling market information, arranging business partners, organizing study trips and much more.

Peter Ljung, Project Manager, Business Sweden

Peter is a strategy consultant and project manager with experience from more than 100 projects focusing on business and corporate development. He knows how to drive successfull sales in Germany and will share his experience in the importance of local network.

Jonas Eborn, CFO, Modelon

Modelon started its modeling and simulation business as a small start-up in Lund 2004 with its first customers in the German automotive industry. Today they are a global 100 MSEK company with almost 100 employees and offices in 9 locations worldwide. Their business in Germany started with a partnership in Lund, grew with a local part-owned subsidiary in Munich and today consists of a 100% owned subsidiary with offices in Munich and Hamburg. The German market is 10-15% of its annual turn-over today.

Julia Beyer, CEO & Co-founder Suntribe AB

Suntribe was launched in 2016 and selling outside of Sweden was a part of our sales strategy from the beginning. We started by selling on Amazon, where we very quickly saw great results. We also started selling to resellers in the sports and natural cosmetics segment directly and got a few loyal customers, however, we found it very challenging to get in contact with more resellers because the German market is so competitive and the business rules are different. Consequently we focused on finding sales agents and distributors for the relevant segments, which helped us tremendously in increasing our sales.

Bo Unéus, CEO and owner of Hügoth AB

Business consultant and advisor with 25 years experience of Berlin

Bo Unéus has had leading positions within Nordstjernan and Skåne-Gripen and has vast experience in international business. Bo Unéus is an advisor and consultant being a member of several international business networks. He has extensive knowledge and experience in Germany and Berlin since his years of working and living in the German capital.

Marcus Nilsson, Senior Underwriter, EKN

Marcus will talk about what offer EKN has for you and also give concrete examples of how they can help when establishing in export markets in connection with product and service sales through examples of business EKN has been participating in.

EKN is commissioned by the government to promote Swedish exports and the internationalization of Swedish companies. They do so by ensuring export companies and banks against the risk of non-payment in export transactions, thereby enabling them to conduct more secure export transactions. Their activities are financed by the guarantee holders’ premiums.

Does your company want to grow in an international market?

Exportcentrum Skåne is a collaboration in which Region Skåne and the Swedish Growth Agency (Tillväxtverket) are included with the aim of simplifying for companies to grow internationally.

Behind the Exportcentrum Skåne are the internationalization and export promotion actors – ALMI, Business Sweden, Exportkreditnämnden (EKN), Européan Enterprise Network (EEN) and Invest in Skåne.

Info about Exportcentrum Skåne > Click Here!