Future Retail Breakfast: Understanding the formation of a new market actor. with Kristina Bäckström
Start your day with networking and insights!
On October 21st, 2025, we’re bringing together e-commerce professionals for a morning of learning and collaboration at Mindpark Fabriken, Helsingborg.
Future Retail Breakfast is a monthly event designed to inspire and connect professionals in retail and e-commerce. Each session begins with a networking breakfast – a great opportunity to meet fellow entrepreneurs, exchange ideas, and discuss the latest trends and innovations. You’re welcome to join just for the breakfast, or stay for the following lecture if you’d like to dive deeper into the topic.
This time, we are welcoming Kristina Bäckström, Associate Professor at Lund University. Kristina will share her research on E-Commerce Managers: Understanding the formation of a new market actor.
As e-commerce has evolved into a central part of retail, new roles and competencies have emerged to manage its complexity. Kristina will present insights into how the role of the e-commerce manager has developed, what challenges these professionals face, and how they are shaping the future of the retail landscape.
Location: Bredgatan 11, Mindpark Fabriken, Helsingborg
Stay and work for the day!
After the session, you’re welcome to stay and work from Mindpark's coworking space for the rest of the day. A day pass is included in your ticket, giving you access to an inspiring work environment where you can continue networking and put your new insights into action.
This event is a must for e-commerce professionals and managers looking to better understand the evolution of their role, gain fresh perspectives from research, and expand their network. Don’t miss this chance to connect, learn, and grow your business!
