From idea to reality - part 2. WIN Water Event in Malmö on February 5

From Idea to Reality – A Two-Part Series on Innovation in the Water Sector

How digital technology reshapes the water sector – a paradigm shift for the market?

How can small tech companies reach larger players in the water market? What does it take to move from concept to full-scale operation? Today, everything is interconnected through IT, technology, data, and security. In this series, we explore whether we are witnessing a true paradigm shift in the water sector.

In this series, we explore the processes and regulatory frameworks needed to enable testing, scaling, and long-term collaboration. We bring together perspectives from both small innovators and large corporations, focusing on what it truly takes for innovation to move from pilot to real implementation.

What does the journey from concept to operation really look like — from meters, sensors, and products to full-scale services? And how can smaller companies connect with major players, while established organizations safely and efficiently integrate new technologies into their operations?

This is part 2 where we focus on solutions, case studies, and paths forward.

INFO

Date: February 5, 2026

When: 09:30 – 13:00 (lunch included)

Where: Malmö, Sweden - Venue will be announced shortly

Last day to sign up: January 22

Please note: The event have limited seating, and will be available on a first-come, first-served basis.

AGENDA

Agenda will be announced shortly

ABOUT SWECO

For many years, WIN Water has established itself as the key link enabling small technology providers to reach the water and wastewater market.Our partner Sweco, with extensive experience in understanding customer needs and delivering solutions, shares our view of both the opportunities and challenges new technologies face in reaching the market. As host of this initiative, Sweco will share its insights and forward-looking perspectives.

As an example, Sweco will share insights from its ongoing collaboration with the start-up Backtick. By being transparent in the process, valuable lessons emerge — for both technology providers and organizations looking to adopt new solutions.

ADDITIONAL INFO

This event has limited seating. Secure your ticket today!

Please note that a no show fee (500 SEK) will be charged if you registered for a free ticket and fail to show up without notice. If you have registered for a paid ticket, the money will not be refunded.

As usual, we will take photos and/or recordings during the day.

Most welcome!