From idea to reality - part 1. Digital WIN Water Meeting on December 4

From Idea to Reality – A Two-Part Series on Innovation in the Water Sector

How digital technology reshapes the water sector – a paradigm shift for the market?

How can small tech companies reach larger players in the water market? What does it take to move from concept to full-scale operation? Today, everything is interconnected through IT, technology, data, and security. In this series, we explore whether we are witnessing a true paradigm shift in the water sector.

Join us to explore the processes and regulatory frameworks needed to enable testing, scaling, and long-term collaboration. We bring together perspectives from both small innovators and large corporations, focusing on what it truly takes for innovation to move from pilot to real implementation.

What does the journey from concept to operation really look like — from meters, sensors, and products to full-scale services? And how can smaller companies connect with major players, while established organizations safely and efficiently integrate new technologies into their operations?

This is part 1 where we identify and dive deeper into the most critical challenges.

INFO

Date: December 4th 2025

When: 08:30 – 10:00

Where: Online via Zoom

AGENDA

Speakers will be announced shortly

ABOUT SWECO

For many years, WIN Water has established itself as the key link enabling small technology providers to reach the water and wastewater market.Our partner Sweco, with extensive experience in understanding customer needs and delivering solutions, shares our view of both the opportunities and challenges new technologies face in reaching the market. As host of this initiative, Sweco will share its insights and forward-looking perspectives.

As an example, Sweco will share insights from its ongoing collaboration with the start-up Backtick. By being transparent in the process, valuable lessons emerge — for both technology providers and organizations looking to adopt new solutions.

ADDITIONAL INFO

Last day to sign up: December 1:st

Participation via Zoom between 08:30-10:00. Zoomlink will be sent out the day closer to the day of the meeting. Program and participant list will be sent out the day before the event via email from WIN.

This event is free for WIN members! You are welcome to contact emma.soderlund@winway.se if you are unsure about the membership of your company.

As usual, we will record this meeting and take photos.

Most welcome!