Ecom Leaders - AI Optimization Without the Hype

s360 - Sweden

Why 95% of “AI SEO” is still SEO – and what actually changes

Skeppsbron 38

<p>AIO, GEO, LLM Optimization, AEO...</p><p>The acronyms are multiplying, and so is the uncertainty.</p><p>This session cuts through the noise and explains what actually matters, what hasn’t changed, and what you should do now.</p><h4>Why this event exists</h4><p>Many teams feel:</p><ul><li>That AI has “<em><em>changed everything</em></em>”</li><li>That they are falling behind</li><li>That they should be doing more, but don’t know what to actually do</li></ul><p>This session is designed to replace that uncertainty with clarity.</p><h4>You’ll get clear answers to:</h4><ul><li>What GEO/AIO actually means (and what it doesn’t)</li><li>Whether you’re behind, or already doing the right things</li><li>What still works, what’s new, and what’s mostly hype</li><li>What you should focus on now, and what can wait</li></ul><h4>Agenda highlights</h4><ul><li>What AIO / GEO really is</li><li>Why AI optimization is mostly SEO fundamentals</li><li>The small but important differences</li><li>What to do now, and what not to rush into</li><li>Open Q&amp;A and discussion</li></ul><h4>Practical details</h4><p>📍 s360 Sverige, Guldrummet — Skeppsbron 38, Gamla Stan</p><p>🕒 Thursday, 19th February</p><p>🥯 Complimentary Breakfast served at 08:30</p><p>👉 <strong><strong>Save your seat n</strong></strong><strong><strong>ow</strong></strong></p>

Agenda

A session that cuts through the noise around AI search, AIO, and GEO, and explains why most “AI optimization” is still built on the same SEO fundamentals that have always driven results.

The focus is on what has actually changed, what hasn’t, and why many teams who feel behind are often doing the right things already. It covers how AI search works in practice, where it differs from traditional SEO in meaningful ways, and what actions are worth taking now.

Expect a grounded, practical perspective on SEO in an AI-driven search landscape, with clear guidance on what to prioritize, what to adjust, and what not to overthink.

What this session covers

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Ecom Leaders - AI Optimization Without the Hype

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Ecom Leaders - AI Optimization Without the Hype

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