Better Business Day

Better Business Day

Discover the future of business in Öresund: join Better Business Day for insights on AI, tech, marketing & visionary leadership.

Av Navet Analytics & Tre Kronor Media/Making Science

Datum och tid

Plats

Eleda Stadion (Entrance 7)

31 Eric Perssons väg Entrance 7 217 62 Väster Sweden

Återbetalningspolicy

Refunds up to 7 days before event

Lineup

Agenda

8:30 AM - 9:00 AM

Registration & Breakfast

Thriving in a World of AI & Revolutionary Technologies

Rishad Tobaccowala

Agentic AI and Synthetic Users: A New Era of Creative Innovation

Costanza Ghelfi: Making Science

Human insights at AI scale

Ulrik Szokolay: Navet Analytics

Marketing and the impact of AI

Carl Wåreus: Google

The Opportunity in Emerging Channels

Carl Liverstam: Verve

Maintain brand direction when AI controls the feed

Betiel Haile: We Are Era


In a media landscape shaped by AI and algorithms, brands risk losing their voice in the pursuit of reach. Content gets optimized, but character and long-term relevance often get lost.

Panel

Josefine Vännman: Amazon Ads

Fredrik Nilsson: LAKRIDS BY BÜLOW

Erik Löfquist: SeenThis

Eventdetaljer

  • Evenemang varar 3 timmar 45 minuter

Devoloping relevant insights as a basis for strategic decisions is becoming increasingly important.

What is required, and which tools are needed, to deeply understand your business environment, your customers and your employees? How do you simultaneously build personal and organizational strength in one of the most profound transformations of our time?

In an era where technology drives change forward, it is people’s perspectives, values, and empathetic ability that provide it with meaning and direction. It is people who transforms change into success.

Special guest speaker: Rishad Tobaccowala

Senior Advisor with nearly four decades of experience in marketing and business transformation, including leadership roles at Publicis Groupe. Named a “Marketing Innovator” by TIME. Author of Restoring the Soul of Business and Rethinking Work.

Featuring industry leaders: Google, Amazon Ads, Making Science, Navet Analytics, We Are Era, SeenThis, Ocean Outdoor and Verve.

Arrangerad av

5 875 kraug. 28 · 08:30 GMT+2