️ Ask Me Anything #3 – SC Paderborn 07: How They Turn Fan Data Into Merch

Join us for the next episode of our Ask Me Anything series; short, open conversations where sports industry professionals share real stories about growing audiences, revenue, and fan loyalty.

In this session, Lea Menke, CSR & Digitalisation Lead at SC Paderborn 07, will walk us through how the club transformed scattered data and irregular campaigns into a structured, insight-driven approach that now powers consistent merchandise revenue.

You’ll learn:
• How SC Paderborn 07 uses fan data to identify real merch demand
• The segmentation tactics that boost conversions and campaign performance
• What every club can apply to increase non-ticketing revenue throughout the season

Following the discussion, Stefan Lavén, Founder of Data Talks, will showcase how AI and automation are reshaping personalised fan journeys, merchandising strategy, and commercial outcomes.

This 30-minute live session is fully interactive; bring your questions or submit them in advance.