Twist Consultancy

Twist Consultancy is run by Nick Crawford. A marketing and AI consultant with 20+ years of experience helping businesses use AI to drive efficiency, creativity, and engagement. He specialise in making AI accessible, practical, and impactful, ensuring marketing teams can confidently integrate AI into their strategies.

A pioneer in AI for marketing, Nick first harnessed AI’s potential in 2017 by implementing ‘Phrasee’ at Travelodge Hotels, leading to a 33% uplift in email engagement and conversion. Since then, he has remained at the forefront of AI’s evolution, guiding businesses in adopting AI-driven strategies without losing the human touch.

Nick is an Associate Trainer for AI for Non-Techies, the UK’s leading AI training provider, and a Lead Tutor for the Data & Marketing Association (DMA), equipping marketing professionals with the knowledge to leverage AI effectively. His work extends beyond training—he consults with organisations to integrate AI into marketing, automation, and customer engagement strategies, ensuring a seamless blend of technology and human creativity.

As a sought-after international speaker and thought leader, Nick has delivered AI-focused sessions for brands like BMW, RSPB, and various industry conferences. He regularly contributes to industry publications, including Smart Insights and Only Influencers, demystifying AI for marketing teams and helping businesses unlock AI’s full potential.

Nick’s approach is hands-on and engaging, known for transforming complex AI concepts into practical, actionable strategies. Whether training teams, advising businesses on AI adoption, or delivering keynote presentations, he ensures that AI remains accessible, effective, and a driver of business success.